About Us


Ever since I was a child I have had a love and appreciation for beautiful paper and making pretty things. During my childhood years I always made my own greeting cards and I tried every creative hobby that I could get my hands on. As I grew older I found that I had less and less time to devote to creative pursuits but my mind was still ticking over with creative ideas. Fast forward a few years and I found myself with the miraculous opportunity to open sarbe, my very own stationery store. We specialised in invitations and stationery for weddings and special events, and offered both custom-made and DIY options.

We often received feedback from customers that they wanted to make their own invitations to save a few dollars, but many were time poor and didn’t have the expertise or patience to create the elaborate designs that required either graphic design skills or hands-on craftiness. I had heard countless times that customers were “sick of” or “over” making invitations as they just didn’t realise how time consuming it can be. This got me thinking that there must be a way to create beautiful DIY stationery that looks amazing and is easy to make yourself.

So drawing on my knowledge and experiences in creating custom stationery for sarbe, I crafted the concept of Alex Mae and the many solutions it could offer to DIY customers to make the whole process much easier and more enjoyable whilst still keeping it budget friendly.  The first element was the range of stationery we could create, and the second element was the development of our own printing software DESIGNme which would be available for everyone to use at no cost.

In December 2012 we released our first products in store at sarbe and after a few tweaks and refinements through the first half of 2013 we were ready to release Alex Mae to the world!

With the Alex Mae collection we bring the humble invitation back to its roots and we strongly believe that simplicity works best.  All of our DIY concepts are easy to work with and implement, and our selection of finishes and designs make the collection extra special. Foil printing, embossing and laser-cutting all feature in our designs and we have a subtle blend of classic and modern that can be used for everything from weddings to birthdays, corporate to high tea, and the many celebrations in between. And we’re not just limited to event stationery, the collection can be used to create menus for a café, gift vouchers for a salon, or your own personal stationery.

I want the creation of custom stationery to be a pleasant experience as so much happiness can be gained from the giving and receiving of lovely stationery. We have the most incredible team working to make the Alex Mae vision possible and I am truly grateful for the energy, excitement and efforts of everyone involved.

We hope you enjoy the Alex Mae collection and join in the wonderful journey it takes us on!